Case Study
Journey Within through Yoga
and Meditation
Application
An enhanced holistic personalized experience
Problem App 1.0
Artistic Yoga App 1.0 faced challenges with a generic user experience that prioritized content access over enhancing the overall user experience. The virtual environment lacked a meaningful interaction medium, creating a gap between practitioners and teachers.
Solution
Recognizing the need for a more personalized approach, especially in the intimate space of mobile usage, the Artistic Yoga team introduced significant upgrades to bridge the gap and foster a stronger connection between practitioners and teachers. The solution aimed to transform the virtual medium into a more engaging and interactive platform.
Design Process
Design Process
Features
Features
Virtual Yoga Studio
Active and interactive home page, with a personalized questionnaire for personalized suggestions to help you attain the best with yoga practice.
![Virtual ,[object Object]](/assets/CaseStudy/AY/mb-feature-1.png)
Questions and Answers
Discuss anything with highly experienced teachers.
Special Programs
Personalized experience
![[object Object], experience](/assets/CaseStudy/AY/mb-feature-4.png)
Go Deeper
Exploring the power of Meditation and Breath with sessions from the master.
Wellness Capsules
Short reads to gaining knowledge for healthy living
Holistic Approach
Popular Classes aimed at specific body parts
Mobile Screens
Web
A Blend of Design and User-Friendly Experience
Problem Web 1.0
The initial version, AY 1.0 web, suffered from a generic design that primarily emphasized the brand's app offerings in the yoga sector. While informative, it lacked a comprehensive representation of the brand's extensive 25 years of experience in the industry, limiting its engagement with the audience.
Design Agenda
The website should effectively communicate the breadth of Artistic Yoga's offerings across various yoga verticals and have a more joy-filled user experience.
Solution
Helping the audience stay informed about all offerings of Artistic yoga with a design that's interactive and easy on the eyes. And communicating the vast experience the brand carries in the field of yoga.
Features
Features
Unified Access
Users journey through a unified platform, where Artistic Yoga seamlessly integrates simplicity and sophistication. The Artistic Yoga offering across various channels is crafted for user comfort.
![Unified ,[object Object]](/assets/CaseStudy/AY/web-feature-1.png)
Special Program Details
BTAY Special programs like Superfast, Rapid, Red, Ay Classic and AY Calm are presented with simplicity and elegance
![Special ,[object Object]](/assets/CaseStudy/AY/web-feature-2.png)
Effortless Schedule Viewing
Plan your yoga journey effortlessly with a design that prioritizes simple program scheduling
![Effortless ,[object Object]](/assets/CaseStudy/AY/web-feature-3.png)
Simple Trail Class Scheduling
BTAY Special programs like Superfast, Rapid, Red, Ay Classic and AY Calm are presented with simplicity and elegance
![Simple Trail ,[object Object],](/assets/CaseStudy/AY/web-feature-4.png)
Responsive Design
Plan your yoga journey effortlessly with a design that prioritizes simple program scheduling
Website
