About TATA (SFA & DMS)

The Distributor Management System and Sales Force application have been intricately crafted to seamlessly oversee end-to-end distributor and sales operations. This integrated platform streamlines processes, aiding in the attainment of specific organizational sales goals through an efficient and unified management solution. However, the current Sales Force Automation (SFA) and Distributor Management System (DMS) exhibit poor user interface design, lacking thoughtful design thinking efforts. This deficiency results in lower efficiency and diminishes self-drive among DSRs.

Objective

Improve TCPL product sales to retailers while ensuring better supervision by ASMs and high efficiency in beat execution by DSRs. Ensuring high efficiency in beat execution by each DSR at retail outlets is crucial. To achieve this , we have designed a solution that empowers DSRs with a modern, intuitive, and elegant mobile application.

Solution

The mobile application design was appreciated and recognized for its modern, intuitive, and elegant interface, coupled with scalability that allows seamless accommodation of our extensive product catalog.

Some of the user journeys which were handled:

• Beat Planning and Execution
• New Outlet Onboarding and Outlet Categorisation
• Outlet 360 and Sales Call
• Order Flow, Secondary Order Management and Returns
• DSR Performance