A wellness app that offers not just guided meditation sessions, but also offers Cognitive behavious therapy. Uniquely combining guided sessions with Vedic concepts, it stands out from the market.
Current Market
The number of searches for yoga and meditation apps increased by 65% y-o-y.
No. of children meditating has surged by 800% since 2012
Users are showering love on apps with features like audio and video playback and personalized content.
Headspace and Calm are the rulers of the meditation mindfulness app market.
It has been found that users are more likely to go with the application that lets them practice meditation for more than one time daily under the same subscription plan.
USER PAIN POINTS
COnclusion after research
The number of searches for yoga and meditation apps increased by 65% y-o-y.
No. of children meditating has surged by 800% since 2012
Users are showering love on apps with features like audio and video playback and personalized content.
Headspace and Calm are the rulers of the meditation mindfulness app market.
It has been found that users are more likely to go with the application that lets them practice meditation for more than one time daily under the same subscription plan.