UX Case Study
About Petscape
Petscape is committed towards providing premium customizable stays for your furry friends, along with providing services such as pet day care, boarding, training, grooming, in home pet care, walking etc. by certified counsellors and professionals who are extensively trained in pet behaviour.
Problem Statement
- Where do I leave my pet when I travel or work?
- Do I let a sitter enter my house and risk my security?
- Is it safe to leave my pet at an unverified shelter/home?
- I have an exotic pet with special needs, will the home/hotel cater to my companion’s needs?
- Where do I house my pet if I take him/her along with me on my travel?
Solution
PetBnB is an AirBnB style discovery platform for pet accomodation, pet sitters and long-term pet housing. We cater to all kinds of pet companions from common place companions like dogs and cats to the most exotic birds, reptiles, etc.
SWOT Analysis
SStrength | WWeakness | OOpportunies | TThreats | |
|---|---|---|---|---|
| Product/ Service Offering | Premium, luxurious and customizable stays | Lack of trained and certified professionals | Market demand & expected growth | |
| Brand/ Marketing | The mission and values | No market recognition | Create a niche and be different. Possibility to create a whole new vertical | Possible competitors beating us to market or outspending us |
| Finance | The sector has been flooded with funds. | Without a backer the future development costs will be prohibitive | That investors might not be interested. | |
| Operations/Management | Vastly experienced founders with a wealth of life experience | Limited industry experience | Org structure, processes and management style will benefit from the founder’s experience | That investors might not be interested. |
| Market | Projected to grow exponentially | Too many players | Most players focussed on one type of customer | Customer might be confused by too many offerings |
Other Questions
Can any of your strengths help with improving your weaknesses or combating your threats? If so, please describe how below.
The combination of the idea and the promoters can help alleviate some of the problems when it comes to raising funds.
Based on the information above, what are your immediate goals/next steps?
Our immediate goal is to start parallel conversations with service providers and potential investors.
Based on the information above, what are your long-term goals/next steps?
In the long run the company aims to provide premium luxurious customizable stays for pets along with all the above-mentioned services by trained and certified professionals.
Journey Map
App Screens
Web Screens
Prototype Link
