Improve TCPL product sales to retailers while ensuring better supervision by ASMs and high efficiency in beat execution by DSRs. Ensuring high efficiency in beat execution by each DSR at retail outlets is crucial. To achieve this , we have designed a solution that empowers DSRs with a modern, intuitive, and elegant mobile application.
This application will be utilized by executives across 31 states in India, expecting an average usage of 4 DSRs per 10km radius in urban areas. Virtually every Tata Consumer product will reach the end consumer through this application.
